Pre-Onboarding Preparation Support
Through Defining Target Market/Audience:
Our selection of “right” target market (or target markets) enables the business to use its marketing resources more
efficiently, resulting in more cost and time efficient marketing efforts. In the market segmentation phase of target audience selection, UGC identifies the market potential or the total available market (TAM). This is the total number of existing customers plus potential customers and may also include important influencers. Euler diagram showing the relationship among Target Market, Served Available Market (SAM), and Total Available Market (TAM) The primary market is the target market selected as the main focus of marketing activities and most of the resources are allocated to the primary target. The secondary target market is likely to be a segment that is not as large as the primary market but may have growth potential.
• Marketing Mix Customization:
Once the target market(s) have been identified, UGC will support you in tailoring the marketing mix (4 Ps) with the needs and expectations of the target in mind. The traditional marketing mix refers to four broad levels of marketing decision, namely: Services & Solutions, Price, Place Promotion, the services and solutions are the primary means of demonstrating how a company differentiates itself from competitive market offerings. Starting from samples of effective content creation, to updating social media profiles, editing existing content and suggestions on outreach messaging through several platforms, UGC supports the Promotion or “the marketing communication” used to make your offer known to potential customers and persuade them to investigate it further.
• Positioning refers to decisions about how to present the offer in a way that resonates
with the target market. Throughout the program the above will be implemented
through several consultation calls with the CEO and Taskforce Team dedicated to you
& based on data and metrics
• Sales Channel Strategy Selection of the right marketing channels followed by promotion are very vital steps in a go-to-market strategy. A company has to decide which distribution model to choose, what kind of support and services are required and addressing the possibility of creating a competitive advantage.
Afterwards, the company decides how it is going to promote its product or services and what kind of marketing campaigns are the most influential to follow. UGC will use your LinkedIn account which is your personal brand as well as an email marketing tool as the primary sales and marketing channel in addition to other medium