Culture Change and the Bottom Line — How to Sell Your Culture Shaping Services
Corporate Culture change helps the workforce and supports business transformation throughout an organization. That’s why HR departments around the world are exploring how they can motivate employees, engage with teams, and create better collaboration throughout the workplace. Culture change works, too — businesses like Google, Salesforce, or Edward Jones place a huge emphasis on a […]
Turn small talk into smart conversation
Tips from a comedian and a journalist on the art of going from small talk to big ideas — all summer long. Imagine almost any situation where two or more people are gathered—a wedding reception, a job interview, two off-duty cops hanging out in a Jacuzzi. What do these situations have in common? Almost all of […]
Low Cost Marketing Ideas For Small Businesses
By Mike Kappel (Forbes) To get customers, you must market your business. But if your business is running on a shoestring, you probably can’t spend on billboards, radio ads, and mass mailings. You need to find effective, low-cost marketing methods that provide ROI. 7 Low-Cost Marketing Ideas Marketing on a small budget is possible; you just […]
How tech companies conquered America’s cities
By Farhad Manjoo I’m not saying U.S. cities are turning into dystopian technocapitalist hellscapes in which corporations operate every essential service and pull every civic string. But let’s take a tour of recent news from the metropolises. In Seattle, the City Council decided last week to undo its plan to impose a $275-per-employee tax on […]